Unleashing the Social Selling Potential of Core Performers

Developing social selling muscle is a strategic investment that benefits sales reps and your organization.


Tony Hackett

10/6/20232 min read

a social selling person holding a phone in their hands
a social selling person holding a phone in their hands

In today’s B2B sales landscape, social selling has emerged as a powerful tool to connect with prospects, build relationships, and drive business growth. While some sales team members may already be eager adopters of social selling techniques, motivating core performers to cultivate their social selling muscle can enhance results. This post explores strategies for inspiring core performers to embrace social selling and unlock their full potential.

Highlight the Benefits

To motivate core performers to develop their social selling skills, emphasize the benefits they can gain from incorporating this approach into their sales arsenal. Discuss how it can enhance their prospecting efforts, increase customer engagement and loyalty, and contribute to achieving their individual sales targets. Illustrating concrete success stories of sales reps who have excelled through social selling can inspire core performers to take action.

Provide Tailored Training and Resources

Offering targeted training programs and resources designed for core performers can help them gain the knowledge and skills necessary for effective social selling. Focus on providing practical guidance on leveraging different social media platforms, creating engaging content, building professional networks, and using analytics tools for better performance evaluation. Encourage peer-to-peer learning through sharing best practices among your team members.

Set Specific Goals

Motivate your core performers by setting specific goals related to social selling that align with their overall sales objectives. Break down these goals into manageable milestones so that they have a clear roadmap to follow. Recognize achievements along the way and create healthy competition by acknowledging top performers in team meetings or company-wide communication channels.

Foster a Supportive Environment

Creating a supportive environment where core performers feel encouraged and empowered is crucial for fostering their motivation towards developing their social selling muscle. Provide ongoing feedback and coaching sessions tailored to improving their social selling techniques. Encourage open discussions and create a safe space for sharing challenges and seeking advice. Assigning mentors from the team who excel in social selling can provide guidance and support.

Celebrate Successes

Acknowledge and celebrate the successes of core performers who progress in their social selling efforts. Share success stories within the team or across the organization through newsletters, internal communication platforms, or recognition programs. By highlighting these achievements, you motivate the recognized individuals and inspire others to follow suit.

Measure and Track Results

Implementing metrics to measure the impact of social selling initiatives will enable core performers to see tangible results from their efforts. Track metrics such as lead generation, conversion rates, revenue generated through social media channels, or increased engagement with target audiences. Share the results with your team members, emphasizing how their contributions have influenced business outcomes.

Motivating core performers to develop their social selling muscle is a strategic investment that can bring significant benefits to both individual sales reps and the success of your organization. By highlighting the benefits, providing tailored training resources, setting specific goals, fostering a supportive environment, celebrating successes, and measuring results, you can empower your core performers to embrace social selling and achieve extraordinary sales performance.